Send segment campaign emails from your marketing platform (Klaviyo, etc)

When a segment campaign rewards a customer, Redeemly can send the email for you — but if you prefer to use your marketing platform (Klaviyo, Omnisend, or Attentive: your own templates, branding, and analytics), this guide shows you how to set it up in about 5 minutes.

The steps below use Klaviyo as the example. The setup is the same idea in Omnisend and Attentive: trigger an automation on the same event, with the same filter.

How it works

Every time a segment campaign rewards a customer, Redeemly sends a "Segment Campaign Credit Rewarded" event to your connected marketing platform, attached to that customer's profile. You create an automation that triggers on this event and sends your email.

Your existing automations are not affected: regular store credit rewards (store-wide cashback, order campaigns) keep using the "Store Credit Rewarded" event, and segment campaigns never trigger it.

Before you start

You'll need:

• A marketing integration connected in Redeemly (Integrations → Klaviyo, Omnisend, or Attentive)
• A segment campaign created in Redeemly (Campaigns → New campaign → Reward on segment enter / leave)

Step 1 — Turn off the Redeemly email for this campaign

If you don't, your customers will receive two emails for the same reward: one from Redeemly and one from your marketing platform.

1. Open your campaign in Redeemly (Campaigns → click your segment campaign)
2. In the Email section, click Edit email
3. Set the status to Disabled and save the campaign

The store credit is still rewarded — only Redeemly's email is turned off.

Step 2 — Copy your campaign ID

On your campaign page, the Marketing automation card (right side) shows your campaign's ID. Copy it — you'll use it as a filter in your automation.

Why filter by ID? If you run several segment campaigns, each one sends the same event. The campaign ID filter makes sure each automation only reacts to its own campaign.

Step 3 — Create the flow (Klaviyo example)

1. In Klaviyo, go to Flows → Create flow → Build your own
2. Name it (for example "Win-back — Redeemly campaign")
3. As the trigger, select Metric and choose Segment Campaign Credit Rewarded

Don't see the metric? Klaviyo only shows a metric after it has received the event at least once. Enable your campaign and wait for the first reward, or trigger a test reward — then the metric appears. The same applies in Omnisend and Attentive.

Step 4 — Add the campaign ID filter

1. On the trigger, open Trigger filters
2. Add: campaignId · equals · your campaign ID (the value you copied in Step 2)

Step 5 — Design your email

Add an Email action to the flow. You can personalize it with the event's data (Klaviyo syntax shown — Omnisend and Attentive expose the same properties):

For example: "We miss you! Here's {{event.formattedAmount}} of store credit — valid for 30 days."

Step 6 — Set the flow live

Review the flow, set the email's status to Live, and you're done. From now on, every customer rewarded by this campaign receives your email.

Questions? Reach out through the chat — we're happy to help.

Updated on: 12/06/2026