How to setup URL Campaigns?

The Campaign UTM feature allows you to activate cashback and store credit campaigns through URL-based triggers.

This feature is a game-changer for maximizing conversions, profits and retention. 🚀

Use cases: (see setup instructions below)

• FacebookAd Offers ,
• Emails / SMS winback offers, welcome series
• Popup Opt-in rewards

How to setup UTM Trigger Campaign and what does it look like on store?

1. Go to Redeemly → Campaigns → New Campaign.
2. Name your campaign (e.g., "45% Cashback Offer").
3. Set the store credit amount (e.g., 45% store credit on purchases).
4. Choose an expiration period (optional, e.g., 30 days).
5. Generate a unique URL parameter (this will trigger the offer when added to a link).
6. Use this URL in your marketing campaigns (ads, emails, popups, etc.).
7. When a customer clicks the link, the offer is activated.

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How to use UTM campaigns with Facebook Ads?

You can create exclusive cashback offers that only apply when a customer clicks on your ad. This makes your Facebook ads more attractive and increases conversion rates.

1. Create a campaign in Redeemly and copy the URL parameter.
2. Go to Facebook Ads Manager and paste the URL into the ad destination link.
3. When a customer clicks the ad, they land on your store, and the offer is applied.

👉 Example:

📢 "Shop now and get 30% cashback when you buy today!"

🔗 Click ad → Land on store → Cashback applied automatically!

How to use UTM campaigns in emails?

You can embed cashback triggers in email campaigns to encourage customers to return and shop again.

1. Set up a cashback campaign in Redeemly.
2. Copy the unique URL parameter.
3. Add the link to your email button or text.
4. When customers click the email link, they land on your store, and the credit is applied.

👉 Example:

✉️ Win-back email: "Hurry! Get 20% cashback when you shop today. Click below to claim your offer."

🛒 Click email → Land on store → Cashback automatically added to account!

How to use UTM campaigns with popups?

Yes! You can reward customers who engage with popups on your store.

1. Create a popup using Klaviyo or another tool.
2. Add the Redeemly campaign URL as a button on the popup’s success page.
3. When customers complete the popup action and click the button, the cashback is applied.

👉 Example:

🛑 "Enter your email to unlock 25% cashback!"

🔘 Submit email → Click button → Cashback automatically applied!

Why should I use UTM Trigger Campaigns?

✅ Higher Conversions – Customers are more likely to shop when they see instant cashback.

✅ Effortless Tracking – Easily track where your best customers come from.

✅ More Repeat Purchases – Incentivize customers to return and shop again.

✅ No Coupon Codes Needed – Offers apply automatically with a click!

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Updated on: 13/03/2025